When in 1904 brazilian sportsman and pioneering aviator Alberto Santos Dumont came to need a timepiece that he could use while piloting an aircraft, his first address was the french maison of CARTIER. As a result CARTIER crafted the first present-day watch meant to be worn on the wrist: The SANTOS de CARTIER.
HOMME
HOMME
Redefined Sensuality
An editorial that redefines modern masculinity, blending sensuality, sexuality, gender stereotypes, and anatomy into an elegant and provocative narrative.
HOMME
Online exclusive: Dominic Stricker, The Rising Star of Swiss Tennis
Within the frame of the EFG Swiss Open Gstaad, we had the opportunity to join TECHNOGYM, which are sponsors of the event, to meet Dominic Stricker, the rising star of Swiss tennis.
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The Coat, What Value Does it Have in Men’s Clothing Today?
The male wardrobe; A rather complex topic. While the way men dress has started to open up to new directions, one item that has, and probably will have as well in the future, an important role in men’s clothing is the coat.
Omega x Kevin Germanier: We are friends, right?
Friendships are important; especially if it means uniting and supporting local businesses! The latest announcement by OMEGA supports not only the emerging Swiss fashion brand Germanier, but it underlines the authenticity of the luxury-watch-giant’s beliefs and DNA!
Editorial: Beach Day
With this digital exclusive editorial photographer and stylist Julian Freyberg takes you to the beach, exploring the duality this dreamy location has to offer; Whilst being the destination to wear light swimwear, enjoy a good sunbath or going for a quick swim, it can equally be a destination that requires jackets or coats to be protected from the wind!
Editorial: UNFETTERED
For this digital exclusive editorial photographer Eugenio D’Orio is playing with pieces of this season’s latest Men’s collections.
Our Top Four Shows of Menswear Paris Fashion Week
It has been an intense season with over 60 fashion shows and presentations of the upcoming spring summer 2025 menswear collections. This article points out four of our favourite shows this season that created memorable moments around a beautiful narrative.
The most emotional runway of the season, Dries Van Noten SS25
Dries Van Noten’s final show under its founder moves people across the fashion world; that quite literally as well as emotionally. His last show proves to be not only an homage to his 38 years with the brand, but as well a prospect about what is yet to come.
Les Acrobates
“Les Acrobates” is an innovative fashion editorial that merges the elegance of fashion with the skill of artistic gymnastics, in honor of the upcoming Games of the XXXIII Olympiad to be held in Paris, France. This photoshoot, intentionally conducted in Paris, was captured under the expert eye of photographer Ricardo Abrahao. In it, the models and gymnasts appear to be training hard, evoking the spirit of competition and athletic excellence.
Fabrizio D’Aloisio – La grande bellezza
Join us as we discover Fabrizio D’Aloisio, a Swiss-Italian creative director and photographer, and his passion for vintage cars. He is one of the most talented photographers, able to capture the finest classic cars with elegance and mystery.
Closer than close
The talent of fashion photographer Giuseppe Vaccaro, under the creative direction of Ivano Mansueto, is showcased in these stunning photographs taken in Milan, featuring the best looks from the latest menswear collections.
Pools of Creation – Tomislav Marcijuš
Dive into the mind of Tomislav Marcijus, a multidisciplinary artist whose creative process and quest for new techniques to achieve stunning results have led him to collaborate with artificial intelligence. Currently, his work focuses on creating breathtaking pools within beautiful Baroque buildings. Discover more about him through this interview directed by our creative director, Jvdas Berra.
Daily Hero – Sebastian Magnani
The ironic art of the famous photographer Sebastian Magnani definitely makes you smile. who hasn’t ever felt like a superhero? who hasn’t dreamed of accomplishing a feat? Batman can drink a strawberry milkshake or a glass of whiskey, go to the sauna and eat pasta while saving the world. read the following interview with the photographer where he talks about the freedom
of choice, creativity and recognition.
Casual Presence
Explore the impact of Alfredo Häberli on the world of industrial design as each of his creations masterfully transforms simple sketches into enduring statements, all rooted in an unwavering commitment to excellence. Immerse yourself in the designer’s reflections, captured in a manifesto by the talented writer Susanna Koeberle.